In 2019, I led multiple redesign iterations of Tandem’s web platform, a procurement tool for small-to-medium businesses that connected buyers and sellers in a single workflow.

Key points:

• Led redesign iterations of the core product experience to improve usability and workflow clarity.
• Addressed SMB pain points caused by fragmented tools used for purchase orders, sales orders, catalogs, price lists, invoicing, and payments.
• Simplified complex processes that previously required manual steps and constant context switching.
• Designed a more accessible solution in a space dominated by enterprise-focused and expensive procurement software.
• Redesigned buyer–seller journeys, streamlined order creation, and organized product and pricing management into clearer, connected views.