#Open access to reading content in Mexico
Mexico has a bad reading reputation. Statistics are poor compared to other countries: Mexicans read 5.3 book per year*.
Isn’t just about the statistics. There’s a relation to reading content access and the costs it means. Nubleer pretends to solve that through a digital reading platform in a monthly subscription basis. Lowering costs, opening access to thousands of contents and healing Mexico’s statistics.
I was in charge of design. Making all decisions based on users need and business goals. My design process was as following:
- User research
Functionality and requieremnts
[Data from interviews. Click to enlarge]
[Crafting proto-personas. Click to enlarge]
[Proto-personas: Ana y Alejandro. Click to enlarge]
[Sketching. Click to enlarge]
[Wireframes. Click to enlarge]
[Prototype. Click to enlarge]
[User testing. Click to enlarge]
[Documentation. Click to enlarge]
Final version was result of a design process keeping users in mind and designing for them.
[Result. Click to enlarge]
A nice project with many advantages for Mexicans. Bring the reading! 📚📲.
Roles in the project
- UX Design
- UX Content
- UI Design
- Graphic Design
Mexico City, MX
Period before launch
November 2015 – June 2016
Encuesta Nacional de Lectura y Escritura 2015, https://observatorio.librosmexico.mx/encuesta.html
You can watch the original result here