GBMhomebroker is a trading platform designed for active stock traders and one of the most successful digital products developed within GBM since 2011. The platform serves two types of users: a Basic version for new or low-frequency investors and a PRO version built for experienced traders who require speed, data visibility, and customizable tools.

An initial product audit and user interviews revealed major usability issues. The platform’s navigation and layout were confusing, making it difficult for users to quickly access the tools and information needed to execute trades.

Key contributions

• Conducted platform analysis and user interviews to identify pain points and opportunities.
  
• Led the redesign of the information architecture, navigation, and grid system to improve clarity and usability.
  
• Simplified the experience for basic users, making key actions easier to find and execute.
  
• Designed a modular widget system for PRO traders, allowing them to customize dashboards and prioritize the tools relevant to their trading strategies.
  

The redesign focused on improving speed, discoverability, and control, enabling traders to access critical information and execute decisions more efficiently.