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Nubleer 2.0 (redesign).


Open access to reading content in Mexico.

Mexico has a bad reading reputation. Statistics are poor compared to other countries: Mexicans read 5.3 books per year*.

It isn't just about the statistics. There's a relationship between access to reading content and the costs it entails. Nubleer pretends to solve that through a digital reading platform on a monthly subscription basis. Lowering costs, expanding access to thousands of pieces of content, and improving Mexico's statistics.

Action.

I was in charge of design. Making all decisions based on users' needs and business goals. My design process was as follows:

  1. User research
  2. Defining proto-personas
  3. Functionality and requirements
  4. Navigation design
  5. Sketching
  6. Wireframes
  7. Prototype v1
  8. User testing
  9. Prototype v2
  10. Documentation


[Data from interviews. Click to enlarge]


[Crafting proto-personas. Click to enlarge]


[Proto-personas: Ana y Alejandro. Click to enlarge]


[Sketching. Click to enlarge]


[Wireframes. Click to enlarge]


[Prototype. Click to enlarge]


[User testing. Click to enlarge]


[Documentation. Click to enlarge]

Result.




[Result. Click to enlarge]

A nice project with many advantages for Mexicans. Bring the reading! 📚📲.

Snapshots

[iOS app]

* Sources:
Encuesta Nacional de Lectura y Escritura 2015, https://observatorio.librosmexico.mx/encuesta.html ↗︎
You can watch the original result here ↗︎.

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