GBMhomebroker redesign.
Improving stock trading.
GBMhomebroker (HB) is a trading platform for experienced stock traders. HB was the first and remains the only successful digital product developed within Grupo Bursátil Mexicano (GBM) since 2011.There are two platform versions: basic and PRO. The first one is a basic and simple experience designed for new and low-rate traders. The second is for fast, experienced professional traders.
An initial analysis of the platform and interviews was conducted to identify users' pain points and opportunities. The site's navigation was confusing and didn't help users achieve their goals.
[Old platform. Click to enlarge]
[Old platform. Click to enlarge]
Creation.
After identifying user pain points, we decided to redesign the site's architecture, navigation, and grid structure to improve the user experience.For pro traders, we improved navigation and interactions using a widget system to give users control over the tools they actually use for each of their trade strategies.
[New architecture. Click to enlarge]
[Grid adjustment. Click to enlarge]
[Grid adjustment. Click to enlarge]
[Trade. Click to enlarge]
[Trade. Click to enlarge]
[Indicators. Click to enlarge]
[Portfolio. Click to enlarge]
[Trades history. Click to enlarge]
Implementation.
[Portfolio & Trading]
[Analysis]
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