GBMhomebroker redesign.
improving stock trading.
GBMhomebroker (HB) is a trading platform for experienced stock traders. HB was the first, and successful till today, digital product developed inside Grupo Bursátil Mexicano (GBM) since 2011.There are two platform versions: basic and PRO. The first one with a basic and simple experience designed for new and low rate traders. The second, for fast experienced professional traders.
A first analysis of the actual platform and interviews were made to identify users pain points and opportunity areas. Site’s navigation was confuse and wasn’t helping to achieve users goals.
[Old platform. Click to enlarge]
[Old platform. Click to enlarge]
creation.
After identifying user pain points we decided to redesign site’s architecture, navigation and grid structure in order to improve users experience.For pro traders we improved navigation and interaction based on a widget system aimed to give users control of tools they actually use for each of their trade strategies.
[New architecture. Click to enlarge]
[Grid adjustment. Click to enlarge]
[Grid adjustment. Click to enlarge]
[Trade. Click to enlarge]
[Trade. Click to enlarge]
[Indicators. Click to enlarge]
[Portfolio. Click to enlarge]
[Trades history. Click to enlarge]
implementation.
[Portfolio & Trading]
[Analysis]
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